Beyond Sportswear International (BSI)

Shares / Stock Code

BSI

Stock Exchange / Sharemarket

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Beyond Sportswear International (BSI) manufactures, wholesales and retails licensed branded sporting apparel. The company retails merchandise at international events such as the Olympics and others as well as annual events such as the Australian Grand Prix and State of Origin. BSI also has the exclusive licence to manufacture official apparel for a number of organisations, including Cricket Australia, AFL clubs, ARL clubs, and National Basketball league amongst others. Investors can trade Beyond Sportswear shares on the Australian Stock Exchange (ASX).

Beyond Sportswear was listed on the Australian stock market on 15 June 2004. Its head office is situated in Port Melbourne, Victoria. Competitors would include other retailing outlets throuthout Australia as well as wholesalers who import and export sporting apparel. Customers include sporting organisations such as FIFA, NRL various sponsors, retail outlets and the general public.

BSI has made an agreement with an international marketing and media company, Westminster Communications Group, which will provide financial support for BSI's international event retailing business. Beyond Sportswear has also been appointed the exclusive merchandiser for the 2006 FIFA world cup in Germany and the distributor of the Hummel brand (one of Europe's fastest growing sports brands) to Australia and New Zealand.