Energio (EIO)

Shares / Stock Code

EIO

Stock Exchange / Sharemarket

ax

Energio (EIO), formally Brainytoys Limited, prior to being placed into administration in December 2009, was a global toys and games development company. Investors can trade Energio shares on the Australian Stock Exchange (ASX). The core business activities of Energio included:

• Research and development of toy and game products
• Development of a distribution and marketing network for the company’s toy and game products
• Distribution and wholesales of toys, games and hobby products through wholly owned subsidiaries in Australia, the U.S., UK and Hong Kong.

Energio listed on Australian stock market on 24 March 2005, and established an operational and business model as Australia’s first ASX toy and game development company. Energio’ portfolio of production and market ready products were predominantly based on innovative electronic and software technologies targeting age groups from 3 years and up. Product design and development occurred in Perth, and Chinese contract manufacturers produced the products. In early 2008, Energio began acquiring and integrating a global platform of speciality and mass-market toy companies. On 1 January 2008, the Company acquired 100% interest in Enertec Enterprises Limited, a Hong Kong based company. On 4 January 2008, it acquired 100% interest in Toyway Limited through a newly formed United Kingdom subsidiary, Brainy UK Limited. On 6 January 2008, it acquired the business and selected assets of Reveal Entertainment, Inc through a newly formed United States corporation, Energio, Inc.

Through these acquisitions, strategic industry alliances were established in key operational centres (such as Hong Kong/China, USA, and Europe) to give Energio access to a worldwide sales and distribution network. The combined Energio group had the ability to offer in excess of 250 products to the market in the areas of: remote control toys, low and high tech electronic toys, electronic games, board games, construction kits, collectables, and activity kits. The acquisitions also gave Energio the ability to apply its technology expertise and know how to these new products, further develop its own designs and creations, and give it access to additional intellectual properties.