brand

Virgin Blue Becomes Virgin Australia


Virgin Blue (ASX:VBA) rebrands itself as Virgin Australia. Owner Richard Branson, along with John Borghetti, will unveil a new two class Boeing 737, new business class and its new name in Sydney later.

The new branding campaign aims to boost its share in the business class market from 12 to 20 percent. Hans Hulsbosch, the man commissioned by Qantas to enhance its flying kangaroo, was chosen by Virgin to do the same work for the airline to attract business flyers.

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