digital business

Domino's Will Ramp Up Digital Business


After posting a profit spike, Domino's Pizza Enterprises (ASX:DMP) is preparing to ramp up online and mobile ordering, with 60 percent of company revenue in the next 2 1/2 years to come from the digital business.

More than 40 percent of sales already come from online and mobile local pizza orders, which made $152 million for 2011. This is a 44 percent increase on 2010's results.

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