Undercoverwear (UCW)

Shares / Stock Code

UCW

Stock Exchange / Sharemarket

ax

Undercoverwear (UCW) manufactures and sells apparel, underwear and sleepwear. Products include leisurewear, swimwear, sleepwear, eveningwear, childrenswear and lingerie. The company also supports many charities, mainly the Cancel Councils throughout Australia and New Zealand.

UCW started in 1981 and operates throughout Australia and New Zealand. Its head office is situated in Baulkhan Hills, New South Wales and includes the company's design, administration, production, warehousing and distribution facilities. The company was listed on Australian Stock Exchange (ASX) on 25 June 2004.

The products are sold through contracted slaes consultants who sell direct to the consumer at the company's shopping parties in hostesses' homes. The consultants are based in all states of Australia and New Zealand. The use of sales consultants is vital for UCW as they represent the public face of the company. UCW is traded on the Australian stock market.

Major competitors would be other apparel-related businesses providing same services to the general public through its shops or on-line. Customers include women interested in the extensive range of underwear garments.